Development of Fitrition Genius App ran over the course of an entire semester of my studies at Madison Area Technical College for the UX Design class.

That process involved a number of steps:

• Develop and conduct screener surveys and user interviews
• Use survey and interview data to develop personas, empathy maps and user flow diagrams
• Prototyped, on paper, a basic wireframe to be sure I was on the right track before working digitally
• Built a black and white wireframe and prototype in Sketch
• Apply styling to the Sketch wireframe

Since completing this project I have updated the app to Version 2. The original name I chose for the app didn’t seem to fit the product so I did some mind mapping and decided a mashup between fitness and nutrition would speak to what the app was created to do much better than the original name of Results Driven.